5 Questions with James Miller, ACE

The Indian meal moth is the #1 stored product pest worldwide. Its control and prevention are well known but underutilized due to varying economics. Now Trécé has developed a first-ever microencapsulated sprayable mating disruption product, which is soon to be available industry-wide. Here James Miller, ACE, Market Manager, PCO with Trécé Incorporated, reviews questions regarding the application of CIDETRAK® IMM MEC™ sprayable mating disruptant for IMM and other species. READ MORE…

 


Leveraging Public-Private Sector Partnerships to Protect Georgian Hazelnut Crop

In Georgia, CNFA works with Trécé Inc. – a U.S. company based in Oklahoma that produces pheromone traps and lures – and other public and private sector partners to help monitor the Brown Marmorated Stink Bug (BMSB) pest which threatens hazelnut and other crops across the country.

View video on partnership here.


Establishing Effective Partnerships to Control the Brown Marmorated Stink Bug (BMSB)

In Georgia, hazelnuts and other crops are under threat by the Brown Marmorated Stink Bug (BMSB). Since 2016, USAID and CNFA have worked together to support the BMSB efforts of the Government of Georgia through the Restoring Efficiency to Agriculture Program (REAP), and today continue working together through the USAID Agriculture Program and the Georgia Hazelnut Improvement Project (G-HIP).

View video on partnership here.


Establishing Effective Partnerships to Control BMSB

Developed by Cultivating New Frontiers in Agriculture (CNFA) and Trece Inc.

Since 2016, the Republic of Georgia’s hazelnut sector has been under attack by an infestation of brown marmorated stinkbugs (BMSB). Other key field and orchard crops in the country-including grapes, corn, peaches, apples, and vegetables-are also under threat of infestation. To learn more about how Trecé has been at the forefront of this effort, download our “Establishing Effective Partnerships to Control BMSB“white paper below. 

White Paper


Columbia Basin organic grower to represent Trécé in Northwest


Trécé Expands West Coast Business Development Efforts

Research entomologist, Columbia Basin apple producer will leverage expertise to drive sales

ADAIR, OKLA.—Trécé Inc., a leading American manufacturer of pheromone and kairomone based insect monitoring and control systems, has appointed two agricultural experts to oversee the company’s sales and business development efforts in two West Coast regions.

One of the new hires, entomologist Kevin Cloonan, PhD, will serve as the company’s Technical Representative for California’s southern San Joaquin Valley, and as Trécé’s California Research and Development Representative. Based in Fresno, Calif., Cloonan will be responsible for business development and commercial accounts in the southern San Joaquin Valley, oversee distributor and grower relations in the region, and work with government and university research collaborators across the state as part of Trécé’s extensive R&D program.

The other new hire, tree fruit specialist and organic apple orchard owner John Klefbeck, will serve as Technical Sales Representative, overseeing sales in the Pacific Northwest region. Among his responsibilities, Klefbeck will introduce and support new products in Trécé’s PHEROCON and CIDETRAK product line aimed managing insect pests that attack apple crops throughout the region. He will be based near Yakima, WA.

Prior to coming to Trécé, Cloonan served as a postdoctoral research associate at Canada’s Acadia University. He is the author of numerous insect pest management research papers focusing on pheromone lures and trapping, and over the past several years has given frequent presentations at academic gatherings across the United States and Canada on topics such as the exploitation of odor-mediated insect behaviors, novel attractant testing for Drosophila suzukii, and navel orangeworm oviposition repellant.

Klefbeck, who continues to own and manage a Washington organic apple orchard, previously leveraged his skills as Columbia Basin tree fruit specialist by serving as a crop advisor and sales and customer relations representative for two agricultural service companies, Wilbur-Ellis Agribusiness and Northwest Wholesale, both in Washington State.

“Both Kevin and John are exceptionally well qualified additions to Trécé’s team of highly trained representatives,” said Bill Lingren, Trécé founder and chief executive officer. “Kevin’s deep academic credentials, and John’s extensive experience as a technical specialist in production and IPM and as an owner and producer, have equipped them to bring fresh technical and practical knowledge where it is needed most—right into the fields and orchards where our products are used.”

Cloonan holds a PhD in entomology from Pennsylvania State University, where he served as an instructor in general entomology and integrated pest management; a Master of Science in entomology from the University of California, Davis; and a bachelor of science in entomology from the University of Idaho. Klefbeck holds a degree in horticulture and tree fruit production from Wenatchee Valley College in Washington State, and is a graduate of the Washington State Agriculture and Forestry leadership Program. 

Trécé Inc. is a customer-focused, market-driven organization that develops, manufactures and markets insect pheromone and kairomone based products designed to respond to customer needs, protect food production and preserve the environment. The Trécé product catalogue currently contains more than 100 species-specific, pheromone-based kits, attractants and lures, and a full line of trap models designed for a wide variety of flying and crawling insect pests that attack standing and stored crops. These products are marketed under the internationally respected PHEROCON®, CIDETRAK®, and STORGARD® brands. As an Oklahoma-based company with international reach, Trécé is dedicated to conducting business in a manner that ensures a net economic benefit for the employees, customers and local and global communities who make its growth and success possible.


Trécé Appoints Top Business Development Expert To Manage International Sales Expansion

ADAIR, OKLA.—Trécé Inc., a leading American manufacturer of insect monitoring systems and pheromones, has appointed sales and marketing veteran Dawn Heptinstall-Bolton to serve as Business Development Manager. Based in the United Kingdom, she will support Trécé’s growing business interests in Europe, the Middle East and Asia.
Prior to coming to Trécé, Heptinstall-Bolton worked for three years as European Sales Manager at U.K.-based Agrisense Industrial Monitoring, a developer and manufacturer pheromone-based insect monitoring and trapping solutions.

She had previously served in that role from 2007-2013, returning to the company in 2016 after spending several years as Sales Manager at rodent control product manufacturer Woodstream Europe Limited. During her two tenures at Agrisense, Heptinstall-Bolton led the way in expanding the firm’s sales in the Middle East, Turkey, Australia, New Zealand and other regions.

“Dawn is uniquely and ideally qualified to guide Trece into its next phase of international sales development,” said Bill Lingren, Trécé owner and founder. “It is no exaggeration to say that there are few people in the world with her depth of experience—and her record of success—in the sales and marketing of pheromone-based insect monitoring and control solutions.”

“Product innovation plays a huge role gaining new business,” Heptinstall-Bolton said. “Trécé’s strong emphasis on research and development—and its constantly growing collection of species-specific offerings—provide the company with a clear advantage in attracting new customers, and in turning them into long-term buyers of Trécé products.”
Lingren said Heptinstall-Bolton’s approach to sales and marketing make her particularly well-suited to assume her new responsibilities.

“Dawn’s active involvement in every stage of the supply process has helped her establish a solid reputation for successfully seeking out and developing new regional distributors—and for observing and meeting the needs of customers,” Lingren said. “I am confident that she will leverage those same skills to drive the expansion of Trécé’s international distribution network.”

Trécé Inc. is a customer-focused, market-driven organization that develops, manufactures and markets insect pheromone and kairomone based products designed to respond to customer needs, protect food production and preserve the environment. The Trécé product catalogue currently contains more than 100 species-specific, pheromone-based kits, attractants and lures, and a full line of trap models designed for a wide variety of flying and crawling insect pests that attack standing and stored crops. These products are marketed under the internationally respected PHEROCON®, CIDETRAK®, and STORGARD® brands. As an Oklahoma-based company with international reach, Trécé is dedicated to conducting business in a manner that ensures a net economic benefit for the employees, customers and local and global communities who make its growth and success possible.


Leading international scientists in Tbilisi to talk Georgia’s “incredible” success in combating stink bug infestation


Scientific Mission reinforces value of continued support against Brown Marmorated Stink Bug in Georgia


Opinion: A clear win: Agricultural aid investments yield economic benefits for United States