Trécé Names Sales Coordinator to Oversee Growing California Market; Rolls Out New CIDETRAK Offerings

ADAIR, OKLA.—Trécé Inc., a leading American manufacturer of insect monitoring systems and pheromones, announced two moves aimed satisfying the growing demand for pest management products by California nut growers—including the hiring of a new California sales coordinator and the introduction of two new products designed to protect almond, pistachio and walnut crops.

“Trécé’s close attention to research and development and customer service enable it to respond quickly to the needs of our customers, “said Bill Lingren, Trécé founder and chief executive officer. “These latest moves in California are just two more examples of our continual efforts to enhance our sales and customer service capacity, and to expand offerings designed to control pests of particular concern to our clients.”

Karin Kryski, who will assume the position of California sales coordinator, has a broad background that includes sales management, pest control and farming. A licensed Pest Control Advisor, Kryski has served as Northern California sales manager for Plant Food Systems, as an agricultural technician for the California Department of Food and Agriculture Plant Health & Pest Prevention Branch, and as farm assistant manager at Kryski Farms in California’s Central Valley.

“Karin’s combined experience in sales, pest control and hands-on farming provides her with a level of insight that greatly enhances our ability to better serve growers in our California market,” Lingren said. “She is sure to be a valuable resource as we continue to grow and expand our operations in the state.”

In addition to the new staff appointment, Trécé also announced the roll-out two new combination products:

  • CIDETRAK CMDA + NOW MESO, which provides dual mating disruption for codling moth and navel orangeworm control in walnuts.
    CIDETRAK NOW MESO mating disruption for navel orangeworm control in almonds and pistachios.

 

“Trécé’s new CIDETRAK offerings represent significant addition to our product line,” said Lingren.  “CIDETRAK CMDA + NOW MESO and CIDETRAK NOW MESO now give growers two new tools that incorporate the latest science to fight the increasing threat of codling moth and navel orangeworm in three key nut products.”

About Trécé Incorporated:  Established in 1984, Trécé is a leading American innovator focuses on customer needs, growing through development, manufacturing and marketing of insect pheromone and kairomone-based products, which benefit food production and the environment, while creating net economic welfare for its customers, company employees, local and global communities.  The Trécé product catalog currently contains over 150 species-specific pheromone and/or kairomone-based monitoring and control systems, attractants and lures, a full line of trap models designed for a wide variety of flying and crawling insect pests that attack growing agriculture and post-harvest stored ag crops.  These products are marketed under two internationally respected brand names, PHEROCON® and STORGARD®.  Trécé created, registered and markets a line of insect control products under the brand name, CIDETRAK®, for orchard, vine and row crops and protection of post-harvest stored ag products in the commodity, food processing and retail segments of the industry.  

For more information, visit www.Trece.com


Trécé Accelerates Growth with East Coast Research and Technical Support Capacity

ADAIR, OKLA.—Trécé Inc., a leading American manufacturer of pheromone-based insect monitoring systems and mating disruption products, announced moves aimed at enhancing the development and introduction of new products to aid U.S. East-Coast growers.

This included hiring two entomologists focused on Eastern states and R&D, and the rollout of pest-control products for pome and stone fruit crops grown nationally.

“Trécé’s Oklahoma and West Coast-based researchers and product development teams have done an excellent job of fielding state-of-art insect monitoring and control products to serve growers across the United States,” said Bill Lingren, Trécé founder and chief executive officer. “Our latest hiring initiative now will situate and/or focus additional expertise in the East to broaden our research capacity, and add another regional dimension to our R&D.”

Both new entomologists have USDA backgrounds.

  • Danielle M. Kirkpatrick, Ph.D., a post-doctoral research entomologist, will serve as global technical support specialist. Kirkpatrick has extensive background in pome and stone fruit pest management, including work on spotted wing drosophila at Michigan State University. She also conducted research on mating disruption of codling moth in apple orchards, and has researched brown marmorated stink bug (BMSB) behavior at the USDA-ARS Appalachian Fruit Research Station in Kearneysville, W.V.
  • Brent Short, also an entomologist at the Kearneysville facility, will serve as Eastern Technical Representative. Short planned and coordinated experiments to monitor and manage BMSB in tree fruit, and conducted research and experiments focused on management of spotted wing drosophila. He also coordinated national and international research with university, government and industry collaborators.

 

Trécé announced the roll-out of four new products:

 

About Trécé Incorporated: Established in 1984, Trécé is a leading American innovator focuses on customer needs, growing through development, manufacturing and marketing of insect pheromone and kairomone-based products, which benefit food production and the environment, while creating net economic welfare for its customers, company employees, local and global communities. 

 

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Phone: 571-235-7238


Trécé’s Rita Edwards Completes the 2018 APG LeadOn Leadership Program

The American Pistachio Growers (APG) 2018 LeadOn Leadership Program was completed by Trécé’s Marketing Manager Rita Edwards as one of 12 industry individuals to participate in its year-long leadership training and professional development program.

The interactive program comprised of several hands-on meetings led by APG and industry leaders—including a Pistachio Industry Overview, and sessions on Orchard Management, Environmental Stewardship, Sustainability, Food Quality & Safety; Processing; Government Relations; Marketing & Nutrition; Global Trade & Technical Issues; Leadership; and Board Governance and Committees. Graduates left the program prepared with the latest knowledge, skills and strategies to take on the challenges facing pistachio growers, and positioned to take on greater leadership roles in the industry.

Trécé’s participation in the APG program was driven by its long-term commitment to pistachio growers—including the development and marketing of CIDETRAK® NOW MESO™, a critical pheromone-based mating disruption and product specifically designed to target navel orangeworm in pistachios.

Photo credit: APG